Back in February of 2009, the FTC held a fraud forum which covered quite a bit of interesting information. But one thing that stood out for me was The Undercover Audiotapes Project which consisted of analysis of 300 undercover fraud tapes completed by AARP and the FINRA Investor Education Foundation in 2006 which identified the most common persuasion tactics used by con men by scam type.
The overall results were as follows:
Phantom Fixation (22.39%)
Scarcity (15.11%)
Source Credibility (1
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