This is part IIa of the series on Reverse Engineering Affiliate Traffic.
Product: The Rich Janitor
Mission: Find Affiliates promoting The Rich Janitor
Technique: Informal Reconnaissance
If you're already familiar with a market, a reasonable (but not systematic) way to start finding affiiates is through informal reconnaisance. This is just whatever you already know about the product, it's affiliates, and traffic for various reasons.
Affiliate identified: Matt Bacak
For example, when I did the
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